TREND: LOGOMANIA – LOGO YES OR NO?
A response to the minimalism of Phoebe Philo’s Celine and the Olsen twins’ label The Row, logos are making a bold comeback to the runway and I am here for it! Rooted in the excess of 1980s, logomania is a trend that became a hype and reached its peak in the ’90s, representing social status and wealth.
Reinventing iconic logos is the new big thing, and from Burberry’s new graphics to the artistic flair behind the collaboration between Louis Vuitton and Jeff Koons, my wardrobe is currently having an upgrade with bold visuals from Fendi, Louis Vuitton, and Gucci. More than a status symbol, this trend goes hand in hand with my appreciation for the heritage and philosophy behind the brands I admire for their aesthetic identity and creative vision. I love to update my wardrobe with a mix of timeless investment and seasonal pieces, that will inspire you guys but also help you decide on what you should and what you should not invest in.
With loads of you loving a vintage gem from retailers like Vestiaire Collective and The Real Real, Logomania is reviving all things the 1990s, with everyone ( me, included) rediscovering their love for cult items with a luxury house signature. After all, what more iconic than the monogram leather goods of Louis Vuitton, the Fendi fur coats and the Gucci leather moccasins?
Find below a curated list from Louis Vuitton to Prada for the hottest logo luxury items of the season.
Let me show you a few of my favorite logo pieces of the season: first of all these Louis Vuitton Booties of dreams, they are simple still very chic and fashionable, here is a pic of them :
Then, I also saw that the logo mania trend is very popular among the Dior fashion house, here's a photo of the famous Montaigne 30 purse in a monogram print, love this one !
And one last piece of my favorites, a Balenciaga logo typed sweater, this one isn't very discret, it's quite loud, but I love it so much !
Hope you'll enjoy the trend as much as I do !