Blue Flower

What is MARKETING ? 

Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. 

 

 

 

Perform SWOT Analysis

Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis should help you clearly define your strengths, weaknesses, opportunities and threats so that you can develop goal and objectives that are on point and tied to your overall mission. 

The SWOT analysis will also enable you to understand what differentiates you from your competition and how you should position yourself in market. It will also help in developing your messaging and your unique selling proposition. Brutal honesty is imperative to truly insightful SWOT. 

Use bullets and aim 4-5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.