Blue Flower

This year, Black Friday will be held on November 29, 2019. If you have not yet prepared your marketing strategy for this essential event in e-commerce, this article will help you catch up. Black Friday is not only for Americans! In recent years, the event has also imposed in France and still risks breaking all records in 2019: according to RetailMeNot, the French spend this year € 5.9 billion between Black Friday and Cyber ​​Monday. For e-merchants, this is an extraordinary opportunity to attract customers looking for promotions before Christmas. To do this, emailing is an ideal channel: it enables immediate and direct access to a large number of potential customers.

In this article, we bring you 4 ideas for generating more sales with your emailing campaigns during the Black Friday period: 
1. Use a suitable template 
2. Be aggressive on promotions and delivery 
3. Increase your opening rate with a relevant object 
4. Play on the sense of urgency

Set the tone with a special Black Friday template

Use a personalized Black Friday template with your brand colors to get your contacts into the event. To maximize your sales, you can now use templates adapted to the various holidays and highlights of the year available on your Sendinblue account. In the Drag & Drop email editor, choose one of the 4 special Black Friday templates available and customize them to highlight your best promotions:


Personnalisation de template sur Sendinblue

Be aggressive on promotions and delivery

To attract customers during Black Friday, highlight your best promotions and offer free shipping if possible. As Christmas and the end of the year approach, your customers are on the lookout for great deals and discounts. No secret, it is on the factor purse that you will have to compete with your competitors! Submit product selections by price or percentage of discount With the approach of the holiday season and especially for Black Friday, your customers are primarily looking for savings. Attract them to your e-commerce site by offering categories of products by price or percentage of discount. For example : * All our products less than x € * - 50% off all T-shirts * ...

Offer a discount from a certain order amount

Giving a discount from a certain order amount is an effective way to increase the average basket of your customers. For example, you can offer 10% discount on orders over 100 €, 15% for those over 150 €, etc.

Offer free shipping

According to a study by LKconseil quoted by the blog Codeur, 60% of Internet users who abandon their shopping cart on an e-commerce site imply too high delivery costs. If you offer free shipping, do not forget to highlight it in your Black Friday campaign: this is a decisive argument for many consumers. Here again, the possibility of getting delivery fees offered from a minimum order amount can also be a strategy to increase the average basket.